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RESTON, VA, January 17, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix.
For the three month average period ending June 2011, more than 16 million mobile users in the U.S. watched TV or video on their mobile phones. Males made up a significantly larger percentage of the mobile TV/video viewing audience (61.8%) compared to females (38.2%). Users age 24-34 accounted for the largest share of viewers by age representing 31.8% of the total mobile TV/video audience, while those age 18-24 accounted for 21.9% of viewers and the 35-44 year old segment represented 20.6%.