Online Video Boom Signals Sea Change in Video Ecosystem
Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content. More than 100 million Americans watched online video content on an average day to close out 2011, representing a 43-percent increase versus year ago. In addition to more daily viewers, the number of video streams jumped 44 percent to 43.5 billion in December 2011.
How To Make Online Video Work For Your Business
It’s a digital world. From the web, to TV and mobile phones, the digital age is here to stay, and businesses are increasingly realising its potential to reach not just a wider audience, but any audience at all. With research showing that over 90% of us use the Internet to research products or services before we commit to buy – with a growing percentage of this from mobile technologies – it’s essential for businesses to make use of the opportunities offered by digital media.
5 Types of Web Videos Every Company Must Use
In the past, internet videos were rather scarce until YouTube. But with YouTube’s reputation and the surge of video streaming websites like DaCast, you can’t click on a page without one popping up. We use them for a variety of reasons; gag reels, “how to”, courses, movie previews, TV shows etc. This surge of utilizing internet videos is thanks to how simple it is nowadays to publish and share these videos everywhere. This type of access allows any video the opportunity to go viral and yield thousands or comments and even millions of views. With all this in mind it is rather shocking that little companies don’t use internet videos that much to market themselves, items and solutions. So here are some thoughts for how your company can begin using videos.
Online Video Ad Buyers and Sellers Search for Results
Who’s buying online video advertising and what metrics are most useful? These and many other topics were discussed at a Streaming Media West panel.
A panel representing online video advertising buyers and sellers met at the recent Streaming Media West conference in Los Angeles to discuss issues that impact both their worlds, such as content, audience, and metrics. The session started by asking who’s buying digital video ads and why?
Five Tips for Making Videos that Don’t Suck — on a Budget
Creating compelling online videos for your business doesn’t have to cost a fortune. That was the message of Jules Watkins, video producer and founder of Pocket Video Power, at the recent Online Video Strategies conference in London.
Presenting a one-hour crash course called “How to Make Online Videos that Don’t Suck — Without Breaking the Bank,” Watkins, a TV producer who’s worked at 15 different production companies, said that he sees a shift taking place, with companies creating their own online videos in-house, rather than hiring someone. Having basic video skills is now important for more than just video professionals.
For companies looking to create their own non-sucking videos on a budget, here are five tips from Watkins’s talk.
1. Keep an Eye on the Competition - As companies set out to create their own online videos, their competitors can be their greatest inspiration. See what videos the competition is creating. Copy their successes and learn from their mistakes.
2. Let Google Suggest Topics - For those not sure what to create videos about, Google has the answers. People regularly type questions into Google like “What brand of toothpaste works best?” Find questions that pertain to your field and create video answers. Use the original question as the video title, for extra search engine traffic.
3. Don’t Wait for a Budget - How many business proposals die on the vine because the funding doesn’t come through? Don’t let that happen with online videos; a pocket camera is good enough, and they don’t cost much. Neither do simple lights, mics, or backdrops.
4. Let Creative Staff Be Creative - For managers that have young underlings brimming with creativity and confidence — let them run with the online video project. Even if they don’t have a background in video, today’s cameras and basic editing programs are simple enough for anyone to pick up.
5. Work Big and Small - Get twice as much out of any video project by balancing big and small. Use most of the video budget to create a big glossy event — such as an awards show or a customer training event — and capture it with professional cameras. Then, use pocket cams and junior staff to create behind-the-scenes videos. These might even be more compelling than the main videos, since they’ll capture real reactions from participants at close distances.
(Source: onlinevideo.net)
This infographic covers the growing trend of using mobile devices, in particular smart phones and feature phones, to stream video content. It includes a look at demographics, usage and general emphasis on growth patterns seen in this market over the last few years.
There was a time when little Bobby would get up to turn the television to one of the three available channels when the family got bored. If you missed the Ed Sullivan show that night, too bad, go play chess.
Nowadays, people miss shows on purpose so they can watch them on their time, on the device of their choice. There’s none of this gather the family around the tube for a little late night Lawrence Welk. Now even my grandma is surfing YouTube for variety show reruns on her iPad. The infographic below shows she is far from alone. In fact, 1.2 billion unique viewers watch videos online in October 2011.
Indeed, watching video online is better for money makers as well. After introducing video to its customer service offerings, Dell reported a 5 percent decrease in service call volume. Considering how time consuming these calls can be, employee time can be reallocated into something more financially efficient, changing the bottom line.
(Source: venturebeat.com)
Canadians Watch Most Online Videos
An analysis of selected online video markets by engagement revealed that viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 303 videos and 286 videos, respectively. Viewers in the UK averaged 268 videos per viewer during the month, while viewers in Turkey and Germany both watched an average of 250 videos.
182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per viewer. The total U.S. Internet audience viewed 43.5 billion videos.
RESTON, VA, January 17, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix.
(Source: comscore.com)
Millennials Consume 42% of TV Online
Millennials Consume 42 Percent of TV Online
Millennials appear to have substituted television and print media for the increased online activity and media consumption. Millennials watch significantly less TV than Non-Millennials; fewer Millennials report watching 20-plus hours/week (26 percent versus 49 percent). When they are not watching live TV, Millennials are much more likely to watch shows mainly on their laptops (42 percent versus 18 percent), with DVR (40 percent versus 36 percent), or On-Demand (26 percent versus 18 percent).
Based on a survey of more than 5,000 respondents and 3.9 million data points, the study provides new information on a range of digital and social media habits of American Millennials.
“Since the Millennials generation is larger than the Baby Boomers and three times bigger than Generation X, marketers’ understanding of Millennials’ needs, tastes and behaviors will clearly shape current and future business decisions,” said Jeff Fromm, senior vice president, Barkley.
(Source: businesswire.com)
