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Creating compelling online videos for your business doesn’t have to cost a fortune. That was the message of Jules Watkins, video producer and founder of Pocket Video Power, at the recent Online Video Strategies conference in London.
Presenting a one-hour crash course called “How to Make Online Videos that Don’t Suck — Without Breaking the Bank,” Watkins, a TV producer who’s worked at 15 different production companies, said that he sees a shift taking place, with companies creating their own online videos in-house, rather than hiring someone. Having basic video skills is now important for more than just video professionals.
For companies looking to create their own non-sucking videos on a budget, here are five tips from Watkins’s talk.
1. Keep an Eye on the Competition - As companies set out to create their own online videos, their competitors can be their greatest inspiration. See what videos the competition is creating. Copy their successes and learn from their mistakes.
2. Let Google Suggest Topics - For those not sure what to create videos about, Google has the answers. People regularly type questions into Google like “What brand of toothpaste works best?” Find questions that pertain to your field and create video answers. Use the original question as the video title, for extra search engine traffic.
3. Don’t Wait for a Budget - How many business proposals die on the vine because the funding doesn’t come through? Don’t let that happen with online videos; a pocket camera is good enough, and they don’t cost much. Neither do simple lights, mics, or backdrops.
4. Let Creative Staff Be Creative - For managers that have young underlings brimming with creativity and confidence — let them run with the online video project. Even if they don’t have a background in video, today’s cameras and basic editing programs are simple enough for anyone to pick up.
5. Work Big and Small - Get twice as much out of any video project by balancing big and small. Use most of the video budget to create a big glossy event — such as an awards show or a customer training event — and capture it with professional cameras. Then, use pocket cams and junior staff to create behind-the-scenes videos. These might even be more compelling than the main videos, since they’ll capture real reactions from participants at close distances.
RESTON, VA, January 17, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix.
Millennials Consume 42 Percent of TV Online
Millennials appear to have substituted television and print media for the increased online activity and media consumption. Millennials watch significantly less TV than Non-Millennials; fewer Millennials report watching 20-plus hours/week (26 percent versus 49 percent). When they are not watching live TV, Millennials are much more likely to watch shows mainly on their laptops (42 percent versus 18 percent), with DVR (40 percent versus 36 percent), or On-Demand (26 percent versus 18 percent).
Based on a survey of more than 5,000 respondents and 3.9 million data points, the study provides new information on a range of digital and social media habits of American Millennials.
“Since the Millennials generation is larger than the Baby Boomers and three times bigger than Generation X, marketers’ understanding of Millennials’ needs, tastes and behaviors will clearly shape current and future business decisions,” said Jeff Fromm, senior vice president, Barkley.