DaCast.com - Streaming as a Service
Mirror Image(R) Internet, provider of real-time Solutions-as-a-Service capabilities for online companies worldwide, announced that Brian Weeks, video stream sales engineer, will be participating in the Streaming Media webinar, Best Practices for Multi-Screen Video Delivery, on Thursday, May 3 at 2 p.m., EDT, to discuss best practices for delivering live and on-demand video to a wide assortment of devices.
The webinar will also address:
— Ingesting and encoding video for multi-format delivery
— Defining your multi-screen profiles
— Delivering video and live streams directly to a CDN
— Guarding against link sharing to protect streams
— Delivering the right content to each screen based on device and location
— Business rationale for multi-screen delivery for service providers, content providers and aggregators today
There was some recent research which looked at the difference in professionally-made and user-generated content and the synergy between them. Here in the Invodo paper they looked at the actual content as well as the production values. It turns out that shorter video, with more information, perform better in our time-starved society. But it’s no surprise that some people think higher production value means better content. That would be the crowd that doesn’t see the sense in paying for IFC on cable and instead dumps cash on HBO or Showtime. I’m not saying they don’t have quality content, I’m saying that the stuff on IFC might not look up to the same quality though tell stories just as good or perhaps better.
Now Invodo’s study didn’t discount user-generated video and its value, in fact, 41% stated that they strongly or somewhat agreed it was from peers it was authentic and so they were likely to watch it. That’s opposed to the 53% who said pro-made video is preferable, merely because it’s ‘more polished’ which does not speak to the actual content of the video whatsoever. The way the statements are worded doesn’t say one is better than the other but you could infer that from the results.
PRLog (Press Release) – Mar 13, 2012 – While businesses are busy debating the best online video strategies, they are being left behind by a young entrepreneur from Buckinghamshire, England.
George promotes toys using expert video product demonstrations with a website he built himself.
http://www.seeb4ubuy.com is the ‘go to’ destination for kids between the ages of 8 and 80 who love cool toys like Darth Maul’s Sith Infiltrator, a limited edition Blingo or Stump Smash. It is a buyers’ guide, allowing users to see a toy in action on video, to help buyers make buying decisions. Each toy is objectively described and rated by expert George, giving a compelling demonstration of the inner workings and appeal of each toy.
See his video demo of a Limited Edition Pirate Pong: http://seeb4ubuy.vidmeup.com/ view?q=4f552b6c308d4.flv
George said, “So, in November last year I was Googling video demos to help me evaluate my Christmas present options, but the market failed to provide a solution. As an entrepreneur, I saw the gap and went for it. I decided early on to bootstrap the business.
George is leveraging the social web by inviting other toy experts to upload their own demonstration videos, driving user interaction and social sharing.
Digital guru Arshwan Kurzheim of Silicon Valley technology consultancy YES! comments: “This guy really is one to watch. The VCs are already crawling all over him but he’s holding out. NASDAQ look out – George is coming!”