Video is a great SEO (search engine optimization) booster, and using sites such as YouTube can greatly aid your SEO efforts. Just as in any SEO strategy, your main aim is to allow your video to be found by online users who are searching for content related to your video.
When marketing video, making your video findable by search engines is your top priority. It’s essential, therefore, to fill out all of your video meta-data on all the video sharing sites it is hosted on, and to write as much information as the sites allow you to include.
(Source: marketingprofs.com)
Mirror Image Internet - Streaming Media Webinar May 3 at 2PM EDT
Mirror Image(R) Internet, provider of real-time Solutions-as-a-Service capabilities for online companies worldwide, announced that Brian Weeks, video stream sales engineer, will be participating in the Streaming Media webinar, Best Practices for Multi-Screen Video Delivery, on Thursday, May 3 at 2 p.m., EDT, to discuss best practices for delivering live and on-demand video to a wide assortment of devices.
The webinar will also address:
— Ingesting and encoding video for multi-format delivery
— Defining your multi-screen profiles
— Delivering video and live streams directly to a CDN
— Guarding against link sharing to protect streams
— Delivering the right content to each screen based on device and location
— Business rationale for multi-screen delivery for service providers, content providers and aggregators today
(Source: mirror-image.com)
Video-Over-Internet Consumer Survey 2012
Video over Internet is nothing short of an industry revolution. Many operators around the globe are making significant investments to position themselves for success in this new space.
To give all players insight into how their strategies should respond to consumers’ emerging behavior and preferences Accenture has conducted its second global online survey, covering more than 7500 consumers in Argentina, Brazil, France, Germany, Italy, Spain, the United Kingdom and the United States.
Stay Tuned... For More Online Video Conversations
“There have been a number of interesting developments within the online video space over the last few months, and I’ve been able to catch up with a number of industry executives to hear about how their companies are innovating in the ever-changing online video and mobile space.
I interviewed a number of speakers and exhibitors at OTT Con 2012 to get their insight on some of the issues within the OTT space”
Click on the link for a quick snapshot of some those online video conversations.
85% of tablet owners use the device while watching TV
Tablets complement TV in the living room.
Tablets are displacing PCs and smartphones as the “couch computer” of choice: 85% of US tablet owners use their tablets while watching TV, and according to Nielsen, 30% of total tablet time is spent while watching TV. The tablet’s complementary nature to the living room TV gives a raison d’etre to “second screen” apps like Miso, GetGlue, and Viggle that engage consumers in conversation and content related to what’s on the big screen.
Consumer Insights into Online Video for eCommerce Shopping
Video Quality Matters
There was some recent research which looked at the difference in professionally-made and user-generated content and the synergy between them. Here in the Invodo paper they looked at the actual content as well as the production values. It turns out that shorter video, with more information, perform better in our time-starved society. But it’s no surprise that some people think higher production value means better content. That would be the crowd that doesn’t see the sense in paying for IFC on cable and instead dumps cash on HBO or Showtime. I’m not saying they don’t have quality content, I’m saying that the stuff on IFC might not look up to the same quality though tell stories just as good or perhaps better.
Now Invodo’s study didn’t discount user-generated video and its value, in fact, 41% stated that they strongly or somewhat agreed it was from peers it was authentic and so they were likely to watch it. That’s opposed to the 53% who said pro-made video is preferable, merely because it’s ‘more polished’ which does not speak to the actual content of the video whatsoever. The way the statements are worded doesn’t say one is better than the other but you could infer that from the results.
While the Product Page Receives the Greatest Attention Many Locations Merit Video Integration
(Source: invodo.com)
Online Entrepreneur Breaks New Ground in Video Marketing
PRLog (Press Release) – Mar 13, 2012 – While businesses are busy debating the best online video strategies, they are being left behind by a young entrepreneur from Buckinghamshire, England.
George promotes toys using expert video product demonstrations with a website he built himself.
http://www.seeb4ubuy.com is the ‘go to’ destination for kids between the ages of 8 and 80 who love cool toys like Darth Maul’s Sith Infiltrator, a limited edition Blingo or Stump Smash. It is a buyers’ guide, allowing users to see a toy in action on video, to help buyers make buying decisions. Each toy is objectively described and rated by expert George, giving a compelling demonstration of the inner workings and appeal of each toy.
See his video demo of a Limited Edition Pirate Pong: http://seeb4ubuy.vidmeup.com/ view?q=4f552b6c308d4.flv
George said, “So, in November last year I was Googling video demos to help me evaluate my Christmas present options, but the market failed to provide a solution. As an entrepreneur, I saw the gap and went for it. I decided early on to bootstrap the business.
George is leveraging the social web by inviting other toy experts to upload their own demonstration videos, driving user interaction and social sharing.
Digital guru Arshwan Kurzheim of Silicon Valley technology consultancy YES! comments: “This guy really is one to watch. The VCs are already crawling all over him but he’s holding out. NASDAQ look out – George is coming!”
(Source: sfluxe.com)
DaCast is on Yelp!
Measuring Mobile Video Quality
Consumers will pay for premium mobile video, but only if the quality is strong. Here’s how to ensure that it is.
Throughout the world, people are using their mobile devices to constantly access and stream mobile video. New larger-screen devices (like tablets) are allowing consumers to better enjoy the experience.
Although consumers are thrilled by the abundance of mobile video content available, other market stakeholders, such as mobile delivery companies, have concerns. These companies include content publishers, aggregators, advertisers, content delivery networks (CDNs), carriers, and mobile service providers. They can all rightfully claim that they are not receiving enough value in return for their contributions and roles in creating and/or disseminating mobile video traffic. This is because technological advances in mobile video are moving faster than the evolution of associated business models that would enable the companies to receive value commensurate with their investments.
Some companies are trying to address this issue. For example, some carriers have introduced caps on data usage and some wireless providers have implemented new value-added services. However, the industry has yet to identify ways to properly monetize the video content that is most widely viewed. The good news is that consumers have already shown a willingness to pay extra for premium content such as sporting events, pay-per-view concerts, or video-on-demand movies, especially when they can get them on multiple devices. However, as consumers are asked to pay more money for premium services, their expectations, particularly as to video quality, will rise.
Online Video Ad Spend Rises in China
BEIJING: Online video adspend is rising in China, but making a profit still remains a challenge for the major players in the industry.
According to figures from Analysys International, the research firm, online video ad revenues hit RMB1.69bn in the final three months of 2011, up from RMB1.48bn quarter on quarter.
