Content and the Cloud in the Broadcast and Entertainment Industry
As broadcast and entertainment companies continue to experience an industry revolution, new device, delivery, and workflow technologies offer opportunities for high performers to take the lead. Cloud computing, as an evolving technology, is poised to make an impact by supporting the next round of breakthroughs.
Video-Over-Internet Consumer Survey 2012
Video over Internet is nothing short of an industry revolution. Many operators around the globe are making significant investments to position themselves for success in this new space.
To give all players insight into how their strategies should respond to consumers’ emerging behavior and preferences Accenture has conducted its second global online survey, covering more than 7500 consumers in Argentina, Brazil, France, Germany, Italy, Spain, the United Kingdom and the United States.
Online Video in Brazil and the World - End of 2011
When it comes to online videos, advertisers like to use click-though rates, or CTRS, to measure success and to justify campaign budgets. Turns out, this metric is about as predictable as the weather.
Video Ad Impressions Reach Record Numbers in March
comScore Releases March 2012 U.S. Online Video Rankings
Measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record.
Notable findings from March 2012 include:
- 83.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 18.5 percent of all videos viewed and 1.5 percent of all minutes spent viewing video online.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in March with 146.1 million unique viewers, followed by Yahoo! Sites with 60.6 million, VEVO with 51.3 million, Facebook.com with 45.1 million and Viacom Digital with 44.3 million. Nearly 37 billion video views occurred during the month, with Google Sites generating the highest number at 15.7 billion, followed by Hulu with 1 billion and Yahoo! Sites with 815 million. The average viewer watched 21.7 hours of online video content, with Google Sites (7.1 hours) and Hulu (4.6 hours) posting the highest average engagement among the top ten properties.
(Source: comscore.com)
The Ultimate Hosted Video SEO Checklist
85% of tablet owners use the device while watching TV
Tablets complement TV in the living room.
Tablets are displacing PCs and smartphones as the “couch computer” of choice: 85% of US tablet owners use their tablets while watching TV, and according to Nielsen, 30% of total tablet time is spent while watching TV. The tablet’s complementary nature to the living room TV gives a raison d’etre to “second screen” apps like Miso, GetGlue, and Viggle that engage consumers in conversation and content related to what’s on the big screen.
The Future of Online Video Captioning
A government act will soon require much broadcast video streamed online to contain captioning. Adobe and MTV are looking for solutions.
People visit the South by Southwest Interactive conference for many reasons. Some want to promote the next great social media app, and some want to clue into that app before anyone else. Some come for the parties and swag, while others come to promote causes and concerns. Such was the case for “The Future of Access to Digital Broadcast Video,” a first day panel that explained how the government is now mandating captions on much online video, and how publishers are rushing to meet the challenge.
As attendees learned, the government will soon require that online captions be available for broadcast material streamed online, and it mandates that those captions be equal in quality to TV captions. Surprisingly, though, it looks like they’re going to be better.
DaCast is on Yelp!
