Content and the Cloud in the Broadcast and Entertainment Industry
As broadcast and entertainment companies continue to experience an industry revolution, new device, delivery, and workflow technologies offer opportunities for high performers to take the lead. Cloud computing, as an evolving technology, is poised to make an impact by supporting the next round of breakthroughs.
Online Video Boom Signals Sea Change in Video Ecosystem
Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content. More than 100 million Americans watched online video content on an average day to close out 2011, representing a 43-percent increase versus year ago. In addition to more daily viewers, the number of video streams jumped 44 percent to 43.5 billion in December 2011.
Italy’s online video audience grew by 8.3 percent from July to December 2011, making it the fastest growing market in EU5 (France, Germany, Italy, Spain and UK). Spain had the second highest growth rate (5 percent), followed by France with an increase in online video viewers of 4.3 percent. Despite the fact that Spain had the least monthly viewers, online video reached 86.5 percent of the total internet audience in December, the second highest penetration level in EU5. France had the highest reach with 86.7 percent of internet users consuming online video during December 2011.
When looking at the number of unique viewers, Germany was the largest market with 43 million people watching online video, a 1.1 percent increase since July 2011. The UK had the most engaged audience, with 34.8 million viewers (2.8 percent increase) spending an average of 30.2 hours per viewer watching videos during December 2011.
Utilizing Video Types For Your Business Promotion
Web video production has been crucial recently to internet site owners who use the online space to promote their goods and services. As more folks use the Net to view videos, may they just be in clips or in full length, both internet site managers and internet marketers have seen them as a vital part of any promotional program. So, web videos must be made in a competitive way that they are going to be able to make their way up the video search rankings and bring an equivalent boost in sales.
5 Types of Web Videos Every Company Must Use
In the past, internet videos were rather scarce until YouTube. But with YouTube’s reputation and the surge of video streaming websites like DaCast, you can’t click on a page without one popping up. We use them for a variety of reasons; gag reels, “how to”, courses, movie previews, TV shows etc. This surge of utilizing internet videos is thanks to how simple it is nowadays to publish and share these videos everywhere. This type of access allows any video the opportunity to go viral and yield thousands or comments and even millions of views. With all this in mind it is rather shocking that little companies don’t use internet videos that much to market themselves, items and solutions. So here are some thoughts for how your company can begin using videos.
Online Video In Enterprise - Tips and Advice
Good content is important when developing a business community that is successful. It is important to have articles that will attract and keep members, improve communication and engagement and enable valuable data allocation. Online video applications in business include the methods to use online video for business communities. It includes ways to get started, application of online videos, video podcasting, common video clips, as well as live buffering. It is essential to learn ways to make use of business online video as a way of facilitating productivity and relationships between the business and its customers, partners and employees.
Consumers Want Online Video Ads No More Than 15 Seconds Long
Want to capture customer attention with online video ads? They’d better not be more than 15 seconds long, a new poll suggests.According to a survey by Poll Position, about 54% of Americans think 15 seconds is the acceptable time to view an online video ad before seeing free content, from YouTube clips to streaming TV episodes.
The poll — conducted among 1,179 registered voters via a telephone survey — found that patience is low when it comes to sitting through a lengthy commercial before gaining access to the content they want to watch. Only 12% of consumers believe 30 seconds is an appropriate length. Meanwhile, 4% of respondents said a 45-second ad is acceptable and 3% said the same thing about a minute-long ad. About 27% expressed no opinion on the matter.
The news comes on the heels of a study released last week by eMarkerter that revealed marketers are expected to spend more on online advertising than ads for print magazines and newspapers for the first time in U.S. history. In fact, online advertising is projected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to $33.8 billion on print.
As online ad revenues continue to grow — and more marketers invest in ads that air before online videos — advertisers looking to hold the attention of viewers should keep the message short and simple.
Canadians Watch Most Online Videos
An analysis of selected online video markets by engagement revealed that viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 303 videos and 286 videos, respectively. Viewers in the UK averaged 268 videos per viewer during the month, while viewers in Turkey and Germany both watched an average of 250 videos.
Can You Trust Your Video Encoding to the Cloud? - Yes!
Video encoding is moving from the desktop to the cloud, but it’s a slow evolution, says Peter Csathy, president and CEO of Sorenson Media. Csathy was interviewed on the red carpet during the recent Streaming Media West conference in Los Angeles, where he talked about the cloud’s possibilities.
