Mirror Image(R) Internet, provider of real-time Solutions-as-a-Service capabilities for online companies worldwide, announced that Brian Weeks, video stream sales engineer, will be participating in the Streaming Media webinar, Best Practices for Multi-Screen Video Delivery, on Thursday, May 3 at 2 p.m., EDT, to discuss best practices for delivering live and on-demand video to a wide assortment of devices.
The webinar will also address:
— Ingesting and encoding video for multi-format delivery
— Defining your multi-screen profiles
— Delivering video and live streams directly to a CDN
— Guarding against link sharing to protect streams
— Delivering the right content to each screen based on device and location
— Business rationale for multi-screen delivery for service providers, content providers and aggregators today
Measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record.
Notable findings from March 2012 include:
- 83.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 18.5 percent of all videos viewed and 1.5 percent of all minutes spent viewing video online.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in March with 146.1 million unique viewers, followed by Yahoo! Sites with 60.6 million, VEVO with 51.3 million, Facebook.com with 45.1 million and Viacom Digital with 44.3 million. Nearly 37 billion video views occurred during the month, with Google Sites generating the highest number at 15.7 billion, followed by Hulu with 1 billion and Yahoo! Sites with 815 million. The average viewer watched 21.7 hours of online video content, with Google Sites (7.1 hours) and Hulu (4.6 hours) posting the highest average engagement among the top ten properties.
A study commissioned by advertising agency Digitas shows that Americans watch online video while watching broadcast content on their televisions, and that broadcast content can lead viewers to online content.
The study of 2,211 adults was conducted by Harris Interactive and serves as a lead-in to the Digital Content NewFronts, a two-week season of presentations by online content creators for advertisers.
One of the more surprising findings is that 63 percent of adults said they had watched online video while watching broadcast content. Of those respondents, 27 percent watched content related to the show they were viewing, while 48 percent viewed unrelated content.
The study also charted the influence of popular shows and celebrities: 53 percent said that if a favorite celeb announced they were starring in or launching an online show, they would take a look, while 58 percent would watch exclusive online content from a favorite TV show.
Of adults who follow brands on social media, 58 percent of 18- to 44-years-olds would look at a video posted by those brands.
“Investing in online video is no longer optional. Consumers are hungry for online content and ready to take this journey with brands. And as the survey results show, today’s viewer is not just passively sitting and watching — they’re sharing, talking, clicking, testing,” says Stephanie Sarofian, managing director of The Third Act, the brand content unit of Digitas.