June 2013
2 posts
May 2012
5 posts
6 Tips on Creating Videos with Brands →
onlinevideo.net
In the world of online video, there’s no bigger star than Felicia Day, creator and star of “The Guild,” and now the creator of her own YouTube channel, Geek & Sundry. Day has spent her career making online video entertainment with the financial support of major brands.
At the recent Digitas NewFront conference, she offered six tips for getting along with corporate sponsors:
Know Your Audience
Be Conscious of the Brand
Always Deliver
Keep the Creative Voice Sacred
Be Open to Opportunities
Build in Feedback Mechanism
Content and the Cloud in the Broadcast and Entertainment Industry →
accenture.com
As broadcast and entertainment companies continue to experience an industry revolution, new device, delivery, and workflow technologies offer opportunities for high performers to take the lead. Cloud computing, as an evolving technology, is poised to make an impact by supporting the next round of breakthroughs.
Mirror Image Internet - Streaming Media Webinar May 3 at 2PM EDT
Mirror Image(R) Internet, provider of real-time Solutions-as-a-Service capabilities for online companies worldwide, announced that Brian Weeks, video stream sales engineer, will be participating in the Streaming Media webinar, Best Practices for Multi-Screen Video Delivery, on Thursday, May 3 at 2 p.m., EDT, to discuss best practices for delivering live and on-demand video to a wide assortment of devices.
The webinar will also address:
— Ingesting and encoding video for multi-format delivery
— Defining your multi-screen profiles
— Delivering video and live streams directly to a CDN
— Guarding against link sharing to protect streams
— Delivering the right content to each screen based on device and location
— Business rationale for multi-screen delivery for service providers, content providers and aggregators today
April 2012
15 posts
Video-Over-Internet Consumer Survey 2012 →
accenture.com
Video over Internet is nothing short of an industry revolution. Many operators around the globe are making significant investments to position themselves for success in this new space.
To give all players insight into how their strategies should respond to consumers’ emerging behavior and preferences Accenture has conducted its second global online survey, covering more than 7500 consumers in Argentina, Brazil, France, Germany, Italy, Spain, the United Kingdom and the United States.
Online Video Content: Is Animation Worth It? →
business2community.com
Animation can be a truly rich addition to your online video content, able to showcase topics and ideas that cannot be covered by a talking head or a static slide. It brings life to research graphics and charts, and it can illustrate intangible concepts in a way that words cannot describe. You can edit and update animations more easily than video, and you have complete control over how the images appear.
If you decide to use animation for your content marketing and sales materials, you will very likely find your efforts worthwhile.
Stay Tuned... For More Online Video Conversations →
klessblog.blogspot.com
“There have been a number of interesting developments within the online video space over the last few months, and I’ve been able to catch up with a number of industry executives to hear about how their companies are innovating in the ever-changing online video and mobile space.
I interviewed a number of speakers and exhibitors at OTT Con 2012 to get their insight on some of the issues within the OTT space”
Click on the link for a quick snapshot of some those online video conversations.
Video Ad Impressions Reach Record Numbers in March
comScore Releases March 2012 U.S. Online Video Rankings
Measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record.
Notable findings from March 2012 include:
- 83.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 18.5 percent of all videos viewed and 1.5 percent of all minutes spent viewing video online.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in March with 146.1 million unique viewers, followed by Yahoo! Sites with 60.6 million, VEVO with 51.3 million, Facebook.com with 45.1 million and Viacom Digital with 44.3 million. Nearly 37 billion video views occurred during the month, with Google Sites generating the highest number at 15.7 billion, followed by Hulu with 1 billion and Yahoo! Sites with 815 million. The average viewer watched 21.7 hours of online video content, with Google Sites (7.1 hours) and Hulu (4.6 hours) posting the highest average engagement among the top ten properties.
85% of tablet owners use the device while watching TV →
blogs.forrester.com
Tablets complement TV in the living room.
Tablets are displacing PCs and smartphones as the “couch computer” of choice: 85% of US tablet owners use their tablets while watching TV, and according to Nielsen, 30% of total tablet time is spent while watching TV. The tablet’s complementary nature to the living room TV gives a raison d’etre to “second screen” apps like Miso, GetGlue, and Viggle that engage consumers in conversation and content related to what’s on the big screen.
Online Video Provider Does Not Benefit From Private Copying Exception →
internationallawoffice.com
A group of French television channels recently won a copyright infringement claim against Wizzgo, a provider of online digital video recording services. The Paris Court of Appeal has confirmed the Paris Tribunal de Grande Instance’s previous judgment.
Broadcast Viewing Leads to Online Viewing, Says Digitas Study
A study commissioned by advertising agency Digitas shows that Americans watch online video while watching broadcast content on their televisions, and that broadcast content can lead viewers to online content.
The study of 2,211 adults was conducted by Harris Interactive and serves as a lead-in to the Digital Content NewFronts, a two-week season of presentations by online content creators for advertisers.
One of the more surprising findings is that 63 percent of adults said they had watched online video while watching broadcast content. Of those respondents, 27 percent watched content related to the show they were viewing, while 48 percent viewed unrelated content.
The study also charted the influence of popular shows and celebrities: 53 percent said that if a favorite celeb announced they were starring in or launching an online show, they would take a look, while 58 percent would watch exclusive online content from a favorite TV show.
Of adults who follow brands on social media, 58 percent of 18- to 44-years-olds would look at a video posted by those brands.
“Investing in online video is no longer optional. Consumers are hungry for online content and ready to take this journey with brands. And as the survey results show, today’s viewer is not just passively sitting and watching — they’re sharing, talking, clicking, testing,” says Stephanie Sarofian, managing director of The Third Act, the brand content unit of Digitas.
