Video Email Marketing Boosts CTR, Purchasing Behaviors
Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC)and Flimp Media.
The new quarterly report is based on a poll of seasoned, senior marketing executives, conducted via the WVMC website and related media channels.
Below, additional findings from The Q4 2011 Video Marketing Survey and Video Trends Report, by WVMC and Flimp Media.
Brand websites (67%) and social media sites (61%) are the most popular channels for sharing video content; however, more than one-half of surveyed senior marketing executives (52%) are using video content in email campaigns, up from 50% a year earlier.
6 Tips on Creating Videos with Brands
In the world of online video, there’s no bigger star than Felicia Day, creator and star of “The Guild,” and now the creator of her own YouTube channel, Geek & Sundry. Day has spent her career making online video entertainment with the financial support of major brands.
At the recent Digitas NewFront conference, she offered six tips for getting along with corporate sponsors:
Know Your Audience
Be Conscious of the Brand
Always Deliver
Keep the Creative Voice Sacred
Be Open to Opportunities
Build in Feedback Mechanism
Video is a great SEO (search engine optimization) booster, and using sites such as YouTube can greatly aid your SEO efforts. Just as in any SEO strategy, your main aim is to allow your video to be found by online users who are searching for content related to your video.
When marketing video, making your video findable by search engines is your top priority. It’s essential, therefore, to fill out all of your video meta-data on all the video sharing sites it is hosted on, and to write as much information as the sites allow you to include.
(Source: marketingprofs.com)
Content and the Cloud in the Broadcast and Entertainment Industry
As broadcast and entertainment companies continue to experience an industry revolution, new device, delivery, and workflow technologies offer opportunities for high performers to take the lead. Cloud computing, as an evolving technology, is poised to make an impact by supporting the next round of breakthroughs.
Mirror Image Internet - Streaming Media Webinar May 3 at 2PM EDT
Mirror Image(R) Internet, provider of real-time Solutions-as-a-Service capabilities for online companies worldwide, announced that Brian Weeks, video stream sales engineer, will be participating in the Streaming Media webinar, Best Practices for Multi-Screen Video Delivery, on Thursday, May 3 at 2 p.m., EDT, to discuss best practices for delivering live and on-demand video to a wide assortment of devices.
The webinar will also address:
— Ingesting and encoding video for multi-format delivery
— Defining your multi-screen profiles
— Delivering video and live streams directly to a CDN
— Guarding against link sharing to protect streams
— Delivering the right content to each screen based on device and location
— Business rationale for multi-screen delivery for service providers, content providers and aggregators today
(Source: mirror-image.com)
Video-Over-Internet Consumer Survey 2012
Video over Internet is nothing short of an industry revolution. Many operators around the globe are making significant investments to position themselves for success in this new space.
To give all players insight into how their strategies should respond to consumers’ emerging behavior and preferences Accenture has conducted its second global online survey, covering more than 7500 consumers in Argentina, Brazil, France, Germany, Italy, Spain, the United Kingdom and the United States.
Online Video Content: Is Animation Worth It?
Animation can be a truly rich addition to your online video content, able to showcase topics and ideas that cannot be covered by a talking head or a static slide. It brings life to research graphics and charts, and it can illustrate intangible concepts in a way that words cannot describe. You can edit and update animations more easily than video, and you have complete control over how the images appear.
If you decide to use animation for your content marketing and sales materials, you will very likely find your efforts worthwhile.
Stay Tuned... For More Online Video Conversations
“There have been a number of interesting developments within the online video space over the last few months, and I’ve been able to catch up with a number of industry executives to hear about how their companies are innovating in the ever-changing online video and mobile space.
I interviewed a number of speakers and exhibitors at OTT Con 2012 to get their insight on some of the issues within the OTT space”
Click on the link for a quick snapshot of some those online video conversations.
Online Video in Brazil and the World - End of 2011
